Posted by Abi Owers
Everyone wants great content for their brand, but how do you get it? These are our top ten tips for making creative content not only great, but successful:
- Keep it consistent
Firstly, whatever content it is that you’re making and putting out there, make it consistent with your brand’s image. Following up a great branded video with an irrelevant blog post doesn’t present a clear image of who you are to your customers, so make sure everything you post is relevant to what you’re all about.
- Tone of voice
Whatever business you’re in, consider who you’re writing for. Always keep the customer in mind and remember they are human. Even if you have a corporate image, you can still be professional and write in way that makes someone want to read what you’ve said.
- Are you interested?
Following on from number 2, it’s important to be excited by your own content. If you find it boring, you can guarantee that your audience will too. Research if it’s been done before and then think how you can do it differently, don’t just make it anyway. One piece of original content goes a lot further than multiple pieces that have been done a million times before.
- Square videos
Make those social videos square. Research found that square videos received 30-35% more views and 80-100% increase in engagement. Why? On mobile, square video takes up 78% more space on a person’s newsfeed. Make. Them. Square!
- Show your target audience you know who they are
It is important to show your audience on social media that you understand what they like. Posting other relevant content and news that will interest shows them this and also is a great way of showing that you’re engaged with the current topics of the industry.
- Have a mobile strategy
Most people don’t go anywhere without their phone. We now have continuous access to them – great! Not so great if half your content is missed off the screen when they look at it. It’s not enough just to have a strategy anymore. You need a mobile one too or most of your content won’t succeed. Everything you make needs to be optimised for mobile and work across multiple platforms.
- Measure success and readjust
So, you’re creating regular content and getting it out there… Problem is, nobody’s looking at it. At this point, you need to take a look at what you may be doing wrong, rather than keep making it. It is important to look at the success of what you’re producing and adjust to the feedback you get. If it’s not working, get rid!
You don’t always have to do everything by yourself. Collaborating with others is a great way of expanding what you can offer and bringing in some fresh ideas. You also then increase your audience reach if you both post the content on your social pages.
- Get away from the computer
Stuck for what to make next? Google won’t help you. In fact, the best tool you have is your brain and the best way of getting the ideas out of it is to step away from the screens. Go away and write down all the initial ideas you have for a project, and then use the computer to research and expand them. You’ll be amazed at how much more productive you can be not sat at a desk.
- Think long, write short
It’s great to have a lot to say but it’s not always easy to read. Get to the point, quickly. Only leave in what is relevant, and you’ll see that you have a lot more engagement with your content.
So, there you have it, our top 10 tips for great brand content. But, it’s not enough just to know this stuff, it’s all about having the right team to create and implement it. Get in contact with Big Brand Ideas to transform your content and, more importantly, get it noticed!
Before you do that, you can take a look at some of our branded content here.