The Royal Household has announced the Queen is looking for a ‘Digital Communications Officer’. It is an exciting and surprising role that involves working in Buckingham Palace, a yearly salary of £30,000 and a chance to “engage a worldwide audience with the public role and work of The Royal Family”.
We couldn’t help but think that such a once in a lifetime opportunity seems fitting for someone who works in the creative industry within Manchester.
Firstly, Manchester is brimming with creative agencies, with a high proportion of them voted as some of the best integrated agencies in the UK.
Secondly, according to LinkedIn data there are also over 6,000 Social Media Managers in Manchester, making it highly likely that the palace could find their next digital marketing protégé from the North West.
What skills do you need?
The requirements for the role demonstrate the variety of skills that great social media managers now require, such as; “able to deliver in a fast-paced and deadline driven environment”, “Innovative and with creative flair” and “liaising effectively with a broad spectrum of people on a daily basis”.
What’s the point?
51% of people with online access use social media as a news source. Even though the Royal Family is expectedly traditional, they have already started to move with the times. Most notably with the reveal of Duke and Duchess of Sussex baby name via Instagram. The Queen is undeniably following in their footsteps.
Our favourite Royal social media moments.
Happy Earth day! – Meghan and Harry raising awareness on the importance in safeguarding our planet.
Shout launch – Duke and Duchess of Cambridge mental health charity, which is the UK’s first free 24/7 text service for anyone in crisis.
Announcement of the name of Duke and Duchess of Sussex first born child.
The Royal Family has 5.9 million followers on Instagram alone, so it’s not a job for the fainthearted. Looking at the job description it seems that the new hire will be responsible for keeping the public constantly updated and engaged with the goings on of The Royal Family, including state visits, family celebrations or Royal engagements. We’d predict that this content will be tailored to reach and inspire audiences outside of the typical Royalist too. Whether we’ll see the Queen going live from Buckingham Palace anytime soon, we’ll have to watch this space.