Tuesday is the new Friday at BBI….We have only gone and got TWO nominations from The Drum Dream Awards with Furzley's Adventures – Shout out to our awesome creative and project management team who worked alongside our friends at The New Forest National Park Authority.
We will be heading off to London in October with everything crossed to hopefully take home a #WIN. So make sure you connect with us on Twitter as we post the news on the night!
About Furzleys Adventures:
Big Brand Ideas collaborated with The New Forest National Park Authority to educate children about sustainable travel through the medium of storytelling and gaming. It was then that a new eco superhero was born, in the form of Furzley the squirrel. The charming and beautifully illustrated book, crafted entirely by the team of creatives at Big Brand Ideas captured the imagination of many, not only at the park but in over 150 primary schools. At the end of the story, the children were given the option to continue their journey at Furzley.com, where they went on a car-free race against time to become a New Forest Ranger.
Through the power of engaging content, this online/offline campaign instilled sustainable travel values to younger visitors and residents. This in turn influenced their parents and families to use the transportation provided within the forest rather than using their own vehicles, spreading awareness to over 1,500 visitors in total and entertaining many more.