If you are a social brand and are looking for ways to superpower your activity, this report will be an invaluable read to understand the role social can play in achieving search excellence.
At Big Brand Ideas we help brands achieve genuine growth by connecting social activity with search using our intelligent approach across search, social, content and PR.
In the first of a series of Big Brand Intelligence reports, our Head of Performance, Martin Crutchley, talks about the major shift in interactions online and how the advent of social media has given marketeers invaluable data and insight for targeting new and existing audiences.
Martin talks about adding depth and context rather than just riding relevance, as well as the importance for brands to curate interest rather than just contribute to it.
If you are a social brand looking to further optimise performance, download our Social to Search report here.