This month, we welcomed Karl Hodsgon to the agency as commercial director. Karl joins us from Return and has already impressed us with his wealth of digital expertise and ambition for the industry, as well as his love for hip hop and 80s tunes.

So we can all get to know our newest team member a little bit better, we managed to squeeze in five minutes to ask him some important questions.

What will you be doing at Big Brand Ideas?

I’m joining as commercial director where I’ll be helping to head up the new business team and helping towards the growth of the agency, as well as marketing the BBI integrated approach commercially. The opportunity to work with an agency at the forefront of delivering innovative and highly creative solutions for brands is something I am passionate about, and couldn’t turn down.

What attracted you to Big Brand Ideas?

I was really excited about the ambition of the agency and the great people within it which attracted me to join. Big Brand Ideas has a strong client portfolio and I’m looking forward to helping to grow this further.

What are your top three desert island items?

I’ll have to say my golf clubs to practice swing and bunker shots, a telescope, because with no light pollution in the night sky it would be awesome to look at, and finally my phone to listen to music.

Who are your three dream dinner party quests and why?

Michael Jordan – he was my childhood hero and is the greatest sportsman that ever lived.

Marcus Aurelius – he’s one of the most respected emperors in Roman history and laid the foundations to the modern world.

Elvis Presley – because it’s a dinner party and he’s the king of rock ‘n’ roll.

What’s your favourite ever creative campaign?

This is a difficult one as there are so many good ones. One for me that’s been memorable is the “Nothing beats a Londoner” advert by Nike as it steers away from its usual advertising strategy of using professional athletes, but focuses on real people in the capital and the determination they have for their sport.

I like how it showcases a variety of sports rather than Nike’s usual mass-market targeting of just football. It’ll be interesting to see if they stick to this new approach of turning the tables and focusing on the reality of sport over using aspirational idols.

Tell us something interesting about yourself.

I’m a proud father to two boys. I’ve ran the London Marathon, jumped out of a plane and climbed eight mountains in 14 hours…all for charity.

I’ve also played basketball for Manchester Giants. I had a very short spell on TV several years ago, appearing on Hollyoaks, Coronation Street and Cutting It (proud moment for my mum).

By Tamsin Dyson

PR and Outreach Account Manager