Our latest Big Brand Intelligence Report focuses on next generational wellness. We look at future market opportunities, and innovative ways to connect audiences in a booming and evolving industry. It’s not just about people, the future of the industry is about pets too.

By 2020, Millennial's will account for 35% of the workforce, where mindfulness and life balance will be key drivers.

What can wellness brands do to ensure they win the hearts and minds of new generations who are environmentally and ethically conscious?

It’s not just about people, it’s about pets too

We also look at how a shift in attitude to pet ownership opens up a multi-million-pound market for supplements for our family members with fur.

Take our marketing health check to see where you stand

Download our report to:

  • Understand behavioural drivers that will propel market growth.
  • Review winning brand strategies to help you stand out.
  • Conduct your own five-minute health check to gauge how relevant your marketing plan is to emerging generations.
Download the report

By Abi Owers

Engagement Director

Digital Technology Development

News and views from Big Brand Ideas

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