What starts well, usually ends well. Approach Christmas cleverly and you will reap the rewards deep into the New Year.

At Big Brand Ideas our Intelligent Engagement approach puts content at the heart of everything we do. Inspired by data, created by our experts, it cuts through the clutter to make a big impact for brands.

Here’s what we did for Nextbase last Christmas.

CONNECTING WITH CHRISTMAS SHOPPERS FOR NEXTBASE

The Challenge

Leading tech retailer, Nextbase, asked us to help place dash cams on Christmas gift lists, raise awareness of retailer promotions and inspire purchases in the run up to Christmas.

The approach

We put the audience at the centre of our thinking and created content that we knew would resonate. Our approach connected audience and channel insight, to capture people at key stages in their preparations for Christmas.

With a huge focus on content to captivate and cut through around a hectic trading time, we used our Intelligent Engagement approach to deliver a multi-channel campaign using Facebook live, Facebook shopping ads, vlogger partnerships, gift guide videos and comedy video content.

Results

We generated over 5.5 million impressions, 29,678 engagements (reactions, comments, shares and clicks), 769,100 video views, 13 influencer placements and reached over 118,000 Facebook users in less than 10 minutes for one of the Live videos. All of which contributed to an uplift in sales for Nextbase.

Read the full case study here

Our top tips for maxing out Christmas:

Here’s our top tips for making this Christmas one you (and your FD!) will remember.

  1. If you’ve yet to start planning, start now

With 54% of marketeers saying they start their seasonal planning in Q2 and Q3, if you’ve yet to start it’s a good idea to start now. A well-planned Christmas strategy, focused on clever content, will deliver huge impact, with little wastage.

  1. Realise the opportunity of your own data

In every great company, brilliant data opportunities exist. Work with your teams internally to see what’s available to build an Intelligent Engagement approach. Multiple data points including content auditing enable you to re-invest in areas that worked well for 2018, reaping greater rewards.

  1. Put your audience first

Whether that’s on or offline, your audience should always come first. What role can your brand play in consumers’ lives in the run up to Christmas? It’s a time to surprise and delight, but it’s also a perfect opportunity to connect people for conversion in the New Year too.

  1. Relevant

Be relevant and different. Make your content count, and make sure it stands out. Know your audience, know what channels they consume, create campaigns and content that people enjoy interacting with. Bring different channels to life with different content strategies.

  1. Use an Intelligent Engagement approach

We use big insights to drive content led campaigns, amplified by a MEGA MIX of engagement techniques. With our eyes clearly on a robust objective, our brilliant people collaborate to deliver a fresh, highly targeted campaign and results your team will be proud of. We’d love to chat about how our approach could help you for Christmas and beyond.

By Abi Owers

Engagement Director

Digital SEO Engagement

News and views from Big Brand Ideas

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