We've added Shell to our growing list of clients following a competitive three way pitch.

The account win will see Big Brand Ideas’ content arm, Trunk, produce 65 videos for Shell detailing health & safety processes across its retail sites around the globe. With over 1,000 service stations and four million customers per week in the UK alone, Shell is one of the world’s most recognisable brands.

Shell highlighted a need to educate engineers, current staff and new starters at its retail sites and believed video content was the best way to convey this message.

Representatives from Shell received a presentation from the team at Big Brand Ideas and Trunk to demonstrate their expertise and how they could support its objectives.

Commenting on the win, Adam Britton, Managing Director at Trunk, said: “The Shell brand is recognised across the globe and to be given the opportunity to collaborate with them on this project is very exciting. As an agency we’ve grown at a rapid rate in recent years and to work with a brand of Shell’s stature is testament to the high-quality content the team are producing.”

Andy Goose, Frontline Capability Manager at Shell, said: “We were impressed by the team from the very beginning of this process. The quality of the work they produce is second to none and they came highly recommended to us. The team has embraced the project and continue to deliver with each video they create. It’s been particularly pleasing to see how efficiently they have worked with our internal team and I look forward to working with them again in the future.

By Patrick Giffney

PR and Outreach Account Manager