Work

BBI and Bollington Insurance nominated for Insurance Times Award

01.12.2017

Posted by Claire Williams

We have been shortlisted for Customer Marketing Campaign of the Year at the Insurance Times Awards, along with our client Bollington Insurance!

Since the start of 2017 we have worked with Bollington Insurance on creative, content, website development and search. Bollington attends various industry events across the UK, so they asked us to help them to create a campaign that would help to attract visitors to their stand, build rapport at events, engage people in conversation and collect necessary information to build customer pipelines at events including:

  • BIBA 2017
  • Care England forums
  • nccTc Children’s Services Conference
  • Professional Recovery Tow Show

We created an over arching theme 'Quote Smarter' – a powerful and impactful creative concept that could be easily transposed for use at every event.

As part of the campaign, we created a digital game; the game was pitched in such a way that players intuitively knew what to do, with Q&As providing just the right amount of difficulty. There was healthy competition amongst players, creating a natural interaction with Bollington.

The awards take place on 7th December so be sure to follow us on Twitter for updates on the night!
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